about

Form FL is a London based multidisciplinary design service provider. Offering a variety of design development services, tailored on a project by project basis to meet specific needs. Striving to work on environmentally sensitive, innovative, progressive and interesting projects. The aim is to make great ideas a reality!

Form FL was founded and is run by Francis Lofthouse, an established industrial designer, who has worked with several of London's leading design studios and part time lectures in design process at Brunel University.

Whilst in consultancies as well as independently, Lofthouse has produced work for various brands, including:

Virgin Atlantic - Lufthansa - Westfield - Joseph Joseph - The Design Council - Alias - Arper - Tacchini - Foscarini - Wilkhahn - SCP - Davis - Anatello Global - John Lewis - Made.com - Modus - Allermuir - Joined & Jointed - Hitch Mylius - New Design Group - Boss Design - Montis - Inclass - Modus - Forma 5 - Channels - Habitat - Desalto

design service outline

We provide a variety of research services including: Product competitor analysis - material sourcing / sampling - market opportunity - technological development / scientific - sustainability / environmental impact - user perception / ergonomics

Concept Generation can be achieved from various starting points, for instance: An Idea - a gap in the market - a problem - a technological / scientific discovery / development. Concepts can be generated using mediums such as hand drawing - verbal di… — Concept Generation can be achieved from various starting points, for instance: An Idea - a gap in the market - a problem - a technological / scientific discovery / development. Concepts can be generated using mediums such as hand drawing - verbal discussion - digital or physical mood boards - graphic artworks or diagrams - physical models.

Drawing is used to communicate, develop & present design ideas. Hand drawn images bring an advantage when presenting unfinished concepts; giving client and designer the ability to imagine an ideal outcome and to develop freely.

We use CAD to develop a design once a concept direction has been decided upon. CAD is used to cost effectively realise a design idea & develop the design details, form, usability & manufacturability. It also provides the framework from which… — We use CAD to develop a design once a concept direction has been decided upon. CAD is used to cost effectively realise a design idea & develop the design details, form, usability & manufacturability. It also provides the framework from which to produce rendered visuals, request part costings, test components & manufacture.

Renderings provide realistic concept visuals & are used to test potential colours, materials & finishes during the design process. Rendered visuals can also be used to promote finished products.

Animated films are produced to assist product sales & to promote product concepts. Video can also be used to demonstrate how products are used, assembled or explain the scope of a product or range.

We design physical & digital documentation to boost product sales as well as to communicate product credentials, options & features. Visually focused documents can be created using photography or can be produced purely from computer rendered… — We design physical & digital documentation to boost product sales as well as to communicate product credentials, options & features. Visually focused documents can be created using photography or can be produced purely from computer rendered visuals.

We design & produce visual identities, logos & brand strategies. We also produce supplementary graphics to promote physical products. Visual identity represents company values and should communicate ethos to the viewer.