about 

Form FL is a London based multidisciplinary design service provider. Offering a variety of design development services, tailored on a project by project basis to meet specific needs. Striving to work on environmentally sensitive, innovative, progressive and interesting projects. The aim is to make great ideas a reality!

My name is Francis Lofthouse, I founded and operate Form FL, I am an established industrial designer, who has worked with several of London's leading design studios and universities.

 
 

design service outline

 
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We provide a variety of research services including: Product competitor analysis - material sourcing / sampling - market opportunity - technological development / scientific - sustainability / environmental impact - user perception / ergonomics
Concept Generation can be achieved from various starting points, for instance: An Idea - a gap in the market - a problem - a technological / scientific discovery / development. Concepts can be generated using mediums such as hand drawing - verbal di…
Drawing is used to communicate, develop & present design ideas. Hand drawn images bring an advantage when presenting unfinished concepts; giving client and designer the ability to imagine an ideal outcome and to develop freely.
We use CAD to develop a design once a concept direction has been decided upon. CAD is used to cost effectively realise a design idea & develop the design details, form, usability & manufacturability. It also provides the framework from which…
Renderings provide realistic concept visuals & are used to test potential colours, materials & finishes during the design process. Rendered visuals can also be used to promote finished products.
Animated films are produced to assist product sales & to promote product concepts. Video can also be used to demonstrate how products are used, assembled or explain the scope of a product or range.
We design physical & digital documentation to boost product sales as well as to communicate product credentials, options & features. Visually focused documents can be created using photography or can be produced purely from computer rendered…
We design & produce visual identities, logos & brand strategies. We also produce supplementary graphics to promote physical products. Visual identity represents company values and should communicate ethos to the viewer.
Our focus is on visual appearance & user experience. We work alongside web developers to achieve the technical aspects of web production.
Production of 360 degree rendered environments. The use of VR headsets enables the user to feel immersed, bridging the gap between digital media & physical experience.